About Us

We service what we sell

The Rural Group are the authorised New Holland Dealers for the Goulburn and Murray Valley’s with outlets located at Echuca, Cobram and Shepparton. We have over 40 years experience with New Holland Tractors and equipment.

With a strong customer focus, “we service what we sell” we are able to fully service the agricultural machinery needs of the area.

With many brands to choose from, factory trained technicians and a large parts inventory, The Rural Group has all your agricultural machinery needs covered.

The Rural Group stock over $1.8m of parts in their three warehouses, Echuca, Cobram and Shepparton. We are able to source parts from either warehouse to meet your needs.

The Rural Group also stock many second hand parts for New Holland Balers. Our parts department have a wealth of knowledge whether your machine is one year old or 50 they can help you.

Call us now for fast efficient parts supply at a competitive price.